Strada Education Network
Strada Education Network, formerly USA Funds®, is a national social impact organization devoted to research, philanthropy, and solutions that strengthen the pathways between education and careers.
The organization needed a new brand to go along with their new name and focus. I was tasked with designing their logo, their brand guide, worked on their new website, designed templates for marketing materials, and designed an exhibit booth.
Main logo
View from the offices of Strada Education Network
Landing page
Sample pages from the Strada Education Network brand guidelines.
Stash Stash
Stash Stash is a company owned by Kelsey Travers, that sells high-quality handmade bags for knitters and crocheters. I worked with Kelsey to design her brand including her logo (the original drawing of the bag icon was done by a friend of Kelsey’s), her brand colors, her business cards, product hang tags, fabric tags, package labels, stickers, and pins to promote her business. Kelsey has a very irreverent and fun tone of voice that she uses when she writes about her products. So I used that tone and the original black and white drawing of the cartoon bag as inspiration to create a fun and vibrant brand that stands out. Recently Kelsey’s bags were sold at Vogue Knitting Live, a major event in the knitting community, and there were people there that knew about StashStash from social media and were excited to see the bags in person.
I designed the Stash Stash business card with 10 different designs on the back to feature the 5 different bags that she sells.
From left to right (and top to bottom): StashStash business card backs, small buttons/pins, product hangtags, 3 different fabric tags that are sewn into the bags, and two sizes of stickers of the StashStash mascot “Bruce”.
Amalgamated bank of chicago
Amalgamated Bank of Chicago is a local Chicago institution that has been in operation since 1922 when it was founded by the Amalgamated Clothing Workers Union. I designed a new logo for the bank and also later designed the logo they used on their new Platinum Rewards Card. I designed a landing page for the card, and also designed print advertisements in English and Spanish to promote the card.
Bank logo
Logo used for the Platinum Rewards Card
View from main office of Amalgamated Bank of Chicago
Print ad for platinum card
Landing page for platinum card
Quality rated
Georgia Department of Early Care and Learning
Quality Rated, is an initiative led by the Georgia Department of Early Care and Learning (Georgia DECAL) which provides families with a free online tool that helps them find high-quality child care programs in their area. I designed the brand guide for this campaign and also designed many campaign materials including advertisements and billboards.
EdReports.org
EdReports.org is an independent nonprofit organization designed to improve K-12 education. They provide reviews of instructional materials that measure alignment to state standards and usability. I was tasked with designing their logo, establishing their brand look and feel, design and layout of their brand guide, social media graphics, and templates for their marketing materials.
Sample pages from the EdReports.org brand guidelines